177 billion euros were spent by consumers in 2016 in Germany for fast moving consumer goods in retail stores. Explore in which stores and why. Our data also shows how the different industries invested gross advertising spendings of 31 billion euros.
NIELSEN CONSUMERS 2017 GERMANY
Consumers, Retail, Advertising
For the past 40 years Nielsen has published an overview of the commercial landscape in Germany. This data is now supplemented by consumer preferences and advertising spendings. The data base is Nielsens household panel and retail panel data as well as a series of Nielsen studies.
CONTENT (excerpt):
Consumers in Germany and worldwide
* Shopping behavior
* Expenditures
* Ecommerce
* Consumer confidence
* Attitude towards store brands
Retail in Germany and Europe
* Food retailing
* Drugstores
* Food and nearfood trends
* Nielsen Micro Regions
* Shop types in the top 10 countries of Europe
Advertising in Germany and worldwide
* Spendings by media
* Industries by media
* Businesses by media
FEATURES:
* Intuitive navigation through the data
* Charts and tables
* Easy data sharing
* German and English
* Also available with data for Austria and Switzerland
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